Blackberry 10 Developers and users’ expectations

We, at Helpnet, believe that Blackberry 10 developers will seek, from day one, cloud sync functionality for all content. At some point, consumers as well, will seek the ability to sync all of their content on the cloud regardless of device type. Finally, corporate users will seek the capabilty to securely access and share, not just their email, but all of their business content. Only if, and when Blackberry 10 pulls this off, will RIM survive and become a relevant smartphone maker.

In other words, as a user I need my: docs, pics, videos, music, email, calendar, and books accesible from all devices and browsers. This means any tablet, laptop/desktop, or smartphone regardless of the manufacturer. In essence Blackberry 10 needs to become a cloud platform not just a smartphone. And by the way, all of this syncing needs to happen seemlessly without the user having to connect a single cable.

On the corporate side, content needs to be shared and accesible amoung all authorized users; not just calendar and email, but also docs, spreadsheets, videos, and other corporate data. The cloud needs to extend to include sharing the same content among multiple users and the capability to restrict sharing with a corporate security policy. This is a feature that both Google Apps and Apple iCloud lack.

Bottom line, if Blackberry 10 acomplishes this cloud ecosystem, it will definetely become a competing platform that will survive and possibly even surpass Apple iOS’ and Google Androids’ dominance. RIM might even become the preferred smartphone / cloud platform. Unless this transformation happens, we predict that, within 3 years Blackberry will become completely irrelevant both at the consumer and corporate level.