Blackberry 10 or Blackberry Kindle?

Blackberry’s new Phone – Blackberry 10-  should launch co-branded with Amazons’ Kindle brand. I would name it Blackberry Kindle. I’m sure Amazon’s CEO Jeff Bezos has thought of this. This device would be an instant hit in the U.S.

This deal makes sense because RIMM would have a device that users would actually desire and Amazon would be able to further promote their eco-system of content into the new Blackberry platform.

The problem with Blackberry is that it is very difficult to consume content other than e-mail on it; And most users already have their content tied to one of the top 3 content eco-systems – Apple, Google & Amazon. So RIMM partnering with one of these 3 eco-systems is a logical step. However,  Apple and Google already have a smart-phone Platform. It makes all the sense in the world to tie Blackberry and Kindle brands together.

Bottom line, a deal between Amazon and RIMM requires less investment and guarantees a greater return than the alternative of trying to accomplish a smartphone / eco-system device independently of one another.