One of the most important aspects of maximizing your investment is to: maintain and update your site. Depending on your offering these updates can appear on your site as a new product, a blog post, a promotional message, a video, audio or image upload.
- Think of amazon.com, for a second. Amazon is one of the biggest portals in the world. It is constantly updated with new products by buyers, sellers, and amazon employees. The fact that so many people are interacting with the site is a contributing factor that maintains amazon’s relevance in the marketplace.
- This leads to the next step: What you update your site with. What you update the site with has to be content that people seek. If what you sell is headphones, you need to make sure that your site is up-to-date with the latest and greatest info related to headphones.
The other aspect has to do with marketing (Product, Price, Place, Promotion). You need to make sure that your site is up-to-date with the correct product, price, that you advertise it in the correct places, and that you run promotions to incentive sales. This is where traditional and online advertising come into play to drive traffic to your site. Whether you use word a mouth, or some other form to promote your business, your on-line presence image is an important tool that will help communicate and sell your products and services.
The bottom line is that you need to maintain your site up-to-date with information that is both relevant and current. Only when you combine this with traditional and on-line marketing is that you will maximize your Return on Investment.